Clay
Clay - Uplevel your data enrichment. Scale personalized outreach.
Implement your creative growth ideas to build pipeline for your sales team. First, maximize your data coverage with 75+ enrichment tools and our AI agent. Then, use AI to craft the perfect outreach.
Clay Introduction
Clay: Uplevel Your Data Enrichment and Scale Personalized Outreach
Clay is a powerful platform designed to help RevOps and growth teams implement any outreach idea. It provides a comprehensive solution for data enrichment and personalized outreach, enabling businesses to maximize their sales potential.
Consolidated Data Enrichment
Clay consolidates over 75 data enrichment tools in one credit-based marketplace, offering unparalleled data coverage and quality. This empowers users to search multiple sources simultaneously, often tripling data coverage and quality on contact info, firmographics, and more. Clay's approach eliminates the need for multiple subscriptions to different data providers, saving users significant costs. For example, users can find an email address using Prospeo, DropContact, Datagma, or Hunter.io for just 2 Clay credits.
AI Research Agent
Clay's AI web scraper, Claygent, automates manual and unstructured SDR research. This powerful tool can visit a list of domains and extract specific information, such as case studies, SOC-II compliance status, or any other creative research task. Claygent eliminates hours of manual research, freeing up SDRs to focus on selling. For example, users can use Claygent to find recent company product updates to include in a personalized email.
Automated Outreach
With a solid data foundation, Clay enables automated personalized outreach. Its AI messaging tool leverages enriched data to craft 1-1 personalized messages to any prospect. This feature allows businesses to send highly targeted and relevant messages, increasing the chances of conversion. For example, users can personalize a four-email sequence for a SaaS company using Clay's AI messaging tool.
Flexible Pricing
Clay offers flexible, risk-free pricing with credit-based plans. Users can access over 50 data providers, web scraping, and AI message drafting in one place, paying only for what they use. Clay's pricing plans cater to businesses of all sizes, from individuals and early-stage startups to growth teams and large enterprises. For example, the Starter plan is ideal for individuals who want to test out Clay or enrich a few hundred leads a month.
In Summary
Clay is a game-changer for RevOps and growth teams, offering a comprehensive solution for data enrichment and personalized outreach. Its consolidated data enrichment, AI research agent, automated outreach, and flexible pricing make it the ideal platform for businesses looking to maximize their sales potential. Clay empowers businesses to build a solid data foundation, automate tasks, and scale personalized outreach, ultimately driving revenue growth.
Clay Frequently Asked Questions
What is Clay?
Clay is a platform that helps go-to-market teams improve their data enrichment and automate personalized outreach. It offers features like data enrichment from 75+ providers, an AI research agent, and AI-powered messaging tools.
How does Clay's data enrichment work?
Clay consolidates 75+ data enrichment tools in one platform, allowing you to search multiple sources at once. This often triples data coverage and quality for contact info, firmographics, and more. You can also use your own API keys for free.
What is Claygent?
Claygent is an AI-powered web scraper that automates manual research tasks. You can use it to find case studies, determine SOC-II compliance, or any other information from a list of websites. It effectively replaces manual SDR research.
How can I build lead lists in Clay?
Clay offers 10+ built-in sources to find companies, people, and open jobs. You can also sync lead lists from your CRM or import your own lists.
Can I automate outreach with Clay?
Yes, Clay's AI messaging tool uses your enriched data to create personalized messages for each prospect. It can help you go from campaign idea to execution quickly.
What are Clay credits?
Clay credits are the currency used to access data enrichment services. Different providers and data points cost different amounts of credits. You receive a set amount of credits based on your chosen plan.
Can I use my existing data enrichment tools with Clay?
Yes, you can connect your own API keys for any data enrichment tools you already subscribe to, and use them in Clay for free.
What kind of companies use Clay?
Clay serves GTM teams of all sizes, from large enterprises to SMBs, startups, solo founders, and outbound agencies.
Who on my team should use Clay?
Clay can be used by various team members depending on the company size and structure. In larger companies, GTM leaders, operations, and SDRs can all benefit from Clay. In startups, a growth lead might manage Clay, while in agencies, a founder might use it for client campaigns.
What tools does Clay replace?
Clay can replace your prospecting, data enrichment, and AI message drafting tools. It integrates with email sending tools and CRMs, so you don't need to replace those.
Is there a free trial?
Yes, Clay offers a 14-day Pro trial with no credit card required.